Moto Yuva A810
US handset major Motorola said it is all set to roll out an affordable touchphone in the Indian market priced Rs 8,000.
The new device Moto Yuva A810 will be available here from next month, said Lloyd Mathias, Motorola India’s senior director, head of sales (India and southwest Asia).
The Internet-ready phone comes with a 2.2-inch touchscreen, handwriting recognition and a host of other multimedia features. Motorola has also customised the phone for the Indian market with features like SMS in Hinglish, a large phone book that stores 500 entries and ability to store 750 SMSes.
“There is a huge expectation in the Indian market for low-cost touchscreen phones. With the new product we expect a good demand for it,” Mathias said.
After the launch of much-touted iPhone in the Indian market in August this year, major mobile device manufacturers have lined up with touchscreen devices to cash in on the hype created by iPhone.
Samsung also launched a fully touchscreen ‘Omnia’ priced over Rs 39,000.
Industry leaders say that since most touch-devices have been positioned as premium products priced above Rs 30,000, the new entry-level PDA would see an emergence of low-priced touch phones in the country.
In India, the market for entry-level sub-Rs 3,000 constitutes more than50 per cent of the total mobile handset market in the country, Mathias said adding that Motorola is expanding the offerings in the segment with the launch of three handsets under the Yuva series to tap the low-end handset market.